FOR IMMEDIATE RELEASE
Contact: Elise Demboski
Phone: 770-649-7699
E-mail: elise@impressionsmarketing.net
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STANTON, RODEO AND TISCA TIARA WIN WOOLS OF NEW ZEALAND’S | |
 Stanton accepting Fashion Dynamics award for Best Overall Woven Product. Featured from left to right: Jonathan Cohen, executive vp of Stanton; Robert Twardzik, senior product manager of Stanton, Jacquie Beasant, product designer for Stanton, Sy Cohen, president of Stanton; Alistair Coleman, general manager of Wools of New Zealand; and Wes Connelly, North American area manager for Wools of New Zealand.
Enchantment from Stanton’s Shalimar Collection won Best Overall Woven Product in Wools of New Zealand’s Fashion Dynamics competition.
Rodeo accepting Fashion Dynamics award for Best Overall Tufted Product. Featured from left to right: Wes Connelly, North American area manager for Wools of New Zealand; Carmen Murray, president of Rodeo Carpet Mills, and Alistair Coleman, general manager of Wools of New Zealand.
Nu-California Sparkle by Rodeo won Best Overall Tufted Product in Wools of New Zealand’s Fashion Dynamics competition.
Tisca Tiara accepting Fashion Dynamics award for Best Color Line. Featured from left to right: Alistair Coleman, general manager of Wools of New Zealand; Urs Tischhauser, managing director of Tisca Tiara; Wes Connelly, North American area manager for Wools of New Zealand; and Klaus Steimann, European Marketing Manager for Wools of New Zealand
Elysee by Tisca Tiara won Best Color Line in Wools of New Zealand’s Fashion Dynamics competition. |
ATLANTA, GA, February 8, 2006—Surfaces 2006 proved to be a tremendous success for the 31 Brand partners showing in the Wools of New Zealand area. Rising synthetic prices, coupled with a growing interest in natural products and innovative styling, are creating new opportunities for wool carpets and rugs. Many retailers attending Surfaces took advantage of these opportunities by raising their commitment to wool. They also flocked to Wools of New Zealand’s booth, anxious to participate in the annual Fashion Dynamics competition. The contest, which awards the creativity of Wools of New Zealand’s Brand partners by allowing retailers to vote on their favorite wool introductions, attracted nearly 500 retailers who cast votes for Best Overall Product (tufted and woven) and Best Color Line. Judging took place over a two-day period with votes tallied on the eve of the second day and awards presented to the first- and second-place winners. The top two winners in each category were: Best Overall Woven Product: Best Overall Tufted Product: Best Color Line: “Interest in patterned wools was phenomenal this year,” says Jonathan Cohen, Executive Vice President of Stanton Carpets. “We are especially excited about Enchantment, which is part of our new Shalimar Collection. Retailers were impressed with its design, color, coordinating options, and hand-carved details, making it one of our top-selling introductions. We are grateful to Wools of New Zealand for generating interest in Enchantment through its Fashion Dynamics competition and appreciate retailers votes for Best Overall New Woven Product.” “We were overwhelmed by the response we received for Nu-California Sparkle,” adds Carmen Murray, president of Rodeo Carpet Mills. “People loved the idea of adding a hint of shimmer to a luxurious fiber like wool. We had numerous retailers say they had seen it on the floor of Wools of New Zealand’s booth, voted for it in the Fashion Dynamics competition, and now wanted to buy it. We were thrilled that it drew so much attention.” “It is nice to see people responding favorably to color,” explains Urs Tischhauser, managing director of Tisca Tiara. “We saw a need in the market for a wool cut-pile that went beyond neutrals. Though natural colors still play an important role, we see a growing opportunity for bolder hues. People are looking to express themselves through color and want shades that add a personal touch while complementing today’s interior styles. We are pleased that retailers voiced their agreement by choosing Elysee for Best Color Line.” # # #
Stanton Carpet
Rodeo Carpet Mills
Tisca Tiara
Wools of New Zealand |