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FOR IMMEDIATE RELEASE
Contact: Elise Demboski
Phone: 770-649-7699
E-mail: elise@impressionsmarketing.net

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WOOLS OF NEW ZEALAND INVESTS IN CHROMATOLOGY

Karla Robinson, award-winning young designer and member of the creative team at Wools of New Zealand’s International Development Center in Ilkley, scanning wool yarn samples onto the Datacolor Spectraflash® equipment.
Wool poms in an array of beautiful colors.

ATLANTA, GEORGIA, June 8, 2006—“Color science is the key to a successful future”, according to Wes Connelly, North American Area Manager for Wools of New Zealand, which is precisely why the company has invested in the latest Spectrophotometer from Datacolor. The Spectraflash® installation allows high-resolution color measurement and ensures excellent repeatability—vital requirements in the color-critical environment of carpet and rug development.

The Spectraflash® equipment will be housed in Wools of New Zealand’s International Development Center in Ilkley, England. The investment complements the superb technical facility available at Ilkley and underlines the critical link between creativity and state-of-the-art technology. The MTuft Modra machine, a unique concept in tufted carpet development, was installed a year ago at the Development Center and has been utilized extensively by the carpet industry, both in the U.S. and abroad. The equipment allows a multitude of textures to be produced using standard needles, ensuring that the samples are technically representative of broadloom tufted carpets.

In line with the focus on color and endorsed by the success of the 2007 color forecast, which was on display at Surfaces, Wools of New Zealand is building a color bank at Ilkley to create what will probably become the world’s most comprehensive color sampling service. The wool yarn archive is currently being extended with an additional 14,000 shades, bringing the total to 20,000 plus. These are all being scanned into the Datacolor Spectraflash® system to offer carpet and rug manufacturers greater access to an increased Kibby pegboard service and color matching program.

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Wools of New Zealand
PO Box 172
Marble Hill, GA 30148
1-800-367-0462 / www.woolcarpet.com