NOTE: This press release is available as a Microsoft Word file. All images are available in high-resolution format for your use. To download a high-resolution file, either left-click any image, or right click the image and select "Save Target As."

WOOLS OF NEW ZEALAND PARTNERS
EXHIBIT AT HIGH POINT

MARIETTA, GA, September 10, 2010—Rug manufacturer partners of Wools of New Zealand will exhibit at High Point Market, Oct. 16-21, aiming to reach furniture retailers as well as designers and home furnishing specialty stores. Some, such as Momeni and Shaw Living, have returned to the market after an absence.

“We are excited to once again have a permanent home at this very important market and are hoping for more of the same great customers that we greeted in the past,” says Marlys Giordano, Director of Marketing and Product Development for Momeni.

After a three-year absence, Shaw Living returned to High Point this past spring and is back again this fall, according to Kim Barta, brand manager of Shaw Living. “There’s a good array of customers who go to High Point, especially national furniture chains, and with markets becoming more regionalized, High Point is important for the southeastern U.S. We had customers tell us that they missed us in High Point. For some, this is the only market they attend and it is important that Shaw be there as well,” Barta says.

Despite touch economic times, there is optimism. Oriental Weavers has seen acceleration in business since late last year, according to Aaron Gray, marketing director of OW. “We hope that momentum will continue through the fourth quarter of 2010. Our last two shows in High Point have been considered successful, and we expect nothing less for the upcoming show,” Gray explains.

Giordano is also positive, saying, “HP has always been a very designer-driven market, so we expect to see many designers as well as new and existing customers.”

Partnership with Wools of New Zealand is an advantage, according to Giordano, who stresses, “Wools of New Zealand is a great brand and it has helped sway many-a-decision in regards to our offered product. We are proud to be a partner.”

Offering rugs that are branded by Wools of New Zealand adds value in several ways. “Not only are you buying the finest fiber in the market, but Wools of New Zealand does a great job in promoting their brand and educating both the retailer and the consumer on their wool,” stresses Gray.

The following is a quick look at what these Wools of New Zealand partners will show at High Point.

Creative Accents’ Papillion, from designer Rick Lee’s Collection, is hand tufted in 100 percent New Zealand wool and carries the Wools of New Zealand brand.

Creative Accents Area Rugs — Showplace Building; Space Number 5000 and IHFC Building; Space Number IH 309

At High Point, Creative Accents will show examples of its hand-tufted, Wools of New Zealand brand rugs in the American Leather showroom as well as the Pepper Berry showroom. The company’s process, which creates one rug at a time, makes the most of New Zealand wool. With its own dye house, Creative Accents can offer colors as custom as its patterns. The company’s mission is to provide its customers with style, shape, size and color choices resulting in totally custom area rugs.

Suggested retail is not available.

800-295-9599 / www.creativeaccents.com

EL-31 Charcoal is a Wools of New Zealand branded rug from Momeni’s Elements Collection

Momeni — IHFC Building; Space Number G369

Momeni will spotlight a new design, EL-31 Charcoal, in Elements, a Wools of New Zealand brand collection. It is a contemporary power-loomed pattern, featuring hand-carving and hand-finishing. Suggested retail price is $439 for 5x8 size.

212-532-9577 / www.momeni.com

In Firebrick Red, Coventry is a Wools of New Zealand branded rug from Shaw Living.

Shaw Living — IHFC Building;
Space Number G371

Shaw Living will feature several collections of Wools of New Zealand branded rugs.

• The Structure Collection of 15 designs stresses a variety of textures—shag, loop and cut pile—to achieve a bold, carved look. Tufted one stitch at a time of 100% New Zealand wool, Structure designs are inspired by nature and architecture. Shades range from light neutrals to rich darks with contrasting accents. Machine crafted in the U.S., Structure rugs are made to order and offered in 3’6”x 5’6”, 5’x 8’, 8’x 11’, and 9’x 13’.

Suggested retail in a 5’ x 8’ is $1899.

• The Pacifica Collection of 18 patterns includes Blake, a classic zebra pattern, woven of New Zealand wool and featuring hand-carved accents and dimensions. Blake is available in Cannon Black, Antique Gold and Blue Smoke in sizes from 2’ x 2’9” to 7’9” x 10’10”.

Suggested retail in a 5’6”’ x 7’5” is $919.

• The Arabesque Collection includes Coventry, a traditional Kashan design of classic flowers, vines and leaves. Arabesque includes 20 designs of machine woven rugs crafted of 100% New Zealand wool. Coventry is also available in Firebrick Red, Cocoa, Ivory Cream, Pale Leaf, Polished Copper, Cannon Black, and Blue Smoke. Coventry comes in standard sizes from 2' x 2'9" to 7'9" x 10'10" with select colors also being available in 7'5"round, 9'6" x 13', and 12' x 15’.

Suggested retail price for the 5'6" x 7'5" is $919.

706-278-3812 / www.shawfloors.com/area-rug

From the Huntley Collection by Sphinx, style 19101 is branded by Wools of New Zealand.

Sphinx by Oriental Weavers — Showplace Building; Space Number 3555

Sphinx will highlight two collections—Knightsbridge and Huntley—that are branded by Wools of New Zealand.

• The Huntley Collection is being unveiled at High Point. Huntley is handcrafted of the finest New Zealand wool in sophisticated patterns. The yarn is handspun for an elegant look, feel and texture usually seen only in hand-knotted rugs.

Suggested retail for a 5'3" x 8'3' is $999.

• Knightsbridge is a collection of Axminster woven rugs with 100% New Zealand wool face-pile. With up to 117 color variations, Knightsbridge includes patterns inspired by museum quality, antique rugs, and carries the Wools of New Zealand brand attesting to quality and performance. Knightsbridge rugs are available in sizes from 2’ x 4’ up to 10’ x 13’.

Suggested retail price for 5' x 8' is $599.

800-832-8020 / www.owrugs.com

# # #

Wools of New Zealand
PO Box 669273
Marietta, GA 30066
770-649-7699 / www.woolsnz.com
Blog: woolforabetterworld.com/blog/